[{"data":1,"prerenderedAt":1249},["ShallowReactive",2],{"site-settings":3,"site-options":9,"site-footer":23,"global-panel-menu":46,"$fcZdLT1QHhsM4MTTMu7PcqgoPF_ueFKsF54gU0SoakmM":86},{"title":4,"description":5,"backendUrl":6,"frontendUrl":7,"themeScreenshotUrl":8},"Free Animal","Game-native global creative agency. Built from 7 renowned gaming shops. Wildly effective.","https://api.freeanimal.com","https://free-animal.netlify.app","https://api.freeanimal.com/wp-content/themes/freeanimal-backend/screenshot.png",{"googleAnalytics":10,"socialMedia":15,"socialSharedImage":22},[11,13],{"code":12},"G-2N6ET2BEY8",{"code":14},"G-108J5B99C4",[16,19],{"platform":17,"url":18},"Instagram","https://www.instagram.com/freeanimal.agency?stkn=MXEzdWlnNTlvZW8w&utm_source=qr",{"platform":20,"url":21},"LinkedIn","https://www.linkedin.com/company/freeanimal",null,{"footer":24},{"locations":25},[26,30,34,38,42],{"name":27,"address":28,"mapUrl":29},"Los Angeles","5455 Wilshire Blvd\r\n22nd Floor\r\nLos Angeles, CA 90036\r\nUnited States","https://maps.app.goo.gl/TrWsAjYk6sYFnpMN9",{"name":31,"address":32,"mapUrl":33},"Montreal","2100 Rue Drummond\r\nSuite 701\r\nMontréal, QC, Canada\r\nH3G 1X1","https://maps.app.goo.gl/9JHvuizxbvxzqQqv8",{"name":35,"address":36,"mapUrl":37},"Québec City","410 Boulevard Charest Est\r\nSuite 410\r\nQuébec, QC, Canada\r\nG1K 8G3","https://maps.app.goo.gl/n6BxuAdDnViKPhGs9",{"name":39,"address":40,"mapUrl":41},"London","110 High Holborn\r\nLondon, England\r\nWC1V 6JS\r\nUnited Kingdom","https://maps.app.goo.gl/affNztMGbfvtJijN7",{"name":43,"address":44,"mapUrl":45},"Brighton","Lees House, Third Floor,\r\nWest 22 - 33 Dyke Road\r\nBrighton, BN1 3FE\r\nUnited Kingdom","https://maps.app.goo.gl/gNAzXNPJdmokqnrX9",[47,59,68,77],{"id":48,"title":49,"label":50,"slug":51,"menuOrder":52,"url":53,"target":50,"attrTitle":50,"description":50,"classes":54,"xfn":50,"parentId":55,"type":56,"uri":57,"to":57,"children":58},100,"Campaigns","","100",1,"https://free-animal.netlify.app/campaigns/",[50],"0","post_type","/campaigns/",[],{"id":60,"title":61,"label":50,"slug":62,"menuOrder":63,"url":64,"target":50,"attrTitle":50,"description":50,"classes":65,"xfn":50,"parentId":55,"type":56,"uri":66,"to":66,"children":67},101,"Work","101",2,"https://free-animal.netlify.app/work/",[50],"/work/",[],{"id":69,"title":70,"label":50,"slug":71,"menuOrder":72,"url":73,"target":50,"attrTitle":50,"description":50,"classes":74,"xfn":50,"parentId":55,"type":56,"uri":75,"to":75,"children":76},99,"About","99",3,"https://free-animal.netlify.app/about/",[50],"/about/",[],{"id":78,"title":79,"label":50,"slug":80,"menuOrder":81,"url":82,"target":50,"attrTitle":50,"description":50,"classes":83,"xfn":50,"parentId":55,"type":56,"uri":84,"to":84,"children":85},98,"Contact","98",4,"https://free-animal.netlify.app/contact/",[50],"/contact/",[],{"acf":87,"blocks":91,"title":1072,"featuredMedia":1073,"next":1119,"yoastHeadJson":1180},{"description":88,"initialText":89,"preventDeletion":90,"secondaryFeaturedImage":22},"Activision | Global Launch","You see the guy lugging the great big gun? That’s a \u003Cspan class=\"red serif\">Juggernaut.\u003C/span>",false,[92,177,181,242,306,309,314,317,341,394,427,443,734,736,738,740,902,954,956,958,1026,1038,1040,1042,1044,1056],{"blockName":93,"attrs":94,"innerHtml":97,"innerBlocks":98},"core/columns",{"id":22,"isStackedOnMobile":95,"tagName":96},true,"div","\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/01/Juggernaut_Loop-1024x576.jpg\" alt=\"\" class=\"wp-image-1125\">\u003C/figure>\n\u003C/div>\n",[99],{"blockName":100,"attrs":101,"innerHtml":102,"innerBlocks":103},"core/column",{"id":22,"tagName":96},"\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/01/Juggernaut_Loop-1024x576.jpg\" alt=\"\" class=\"wp-image-1125\">\u003C/figure>\n",[104],{"blockName":105,"attrs":106,"innerHtml":111,"embed":112},"core/image",{"alt":50,"caption":22,"href":22,"id":22,"isDecorative":90,"linkClass":22,"linkDestination":107,"linkTarget":22,"rel":22,"sizeSlug":108,"tagName":109,"title":22,"url":110},"none","large","figure","https://api.freeanimal.com/wp-content/uploads/2025/01/Juggernaut_Loop-1024x576.jpg","\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/01/Juggernaut_Loop-1024x576.jpg\" alt=\"\" class=\"wp-image-1125\">",{"id":113,"src":114,"width":115,"height":116,"alt":50,"caption":50,"title":117,"description":50,"mimeType":118,"html":119,"srcset":120,"sizes":121,"meta":122,"acf":173},1125,"https://api.freeanimal.com/wp-content/uploads/2025/01/Juggernaut_Loop.jpg",1920,1080,"Juggernaut_Loop","image/jpeg","\u003Cimg width=\"1920\" height=\"1080\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/01/Juggernaut_Loop.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/01/Juggernaut_Loop.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/01/Juggernaut_Loop-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/01/Juggernaut_Loop-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/01/Juggernaut_Loop-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/01/Juggernaut_Loop-1536x864.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/01/Juggernaut_Loop-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/01/Juggernaut_Loop-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/01/Juggernaut_Loop-1280x720.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />","https://api.freeanimal.com/wp-content/uploads/2025/01/Juggernaut_Loop.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/01/Juggernaut_Loop-300x169.jpg 300w, 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class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch3 class=\"wp-block-heading\">Quite the metaphor for the opportunity that came our way when industry heavy \u003Cspan class=\"red serif\">Microsoft acquired Activision Blizzard\u003C/span> for a cool $70 billion.\u003C/h3>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art-1024x576.jpg\" alt=\"\" class=\"wp-image-2315\">\u003C/figure>\n\u003C/div>\n",[185,196],{"blockName":100,"attrs":186,"innerHtml":188,"innerBlocks":189},{"id":22,"tagName":96,"verticalAlignment":187},"center","\n\u003Ch3 class=\"wp-block-heading\">Quite the metaphor for the opportunity that came our way when industry heavy \u003Cspan class=\"red serif\">Microsoft acquired Activision Blizzard\u003C/span> for a cool $70 billion.\u003C/h3>\n",[190],{"blockName":191,"attrs":192,"innerHtml":194},"core/heading",{"className":193,"content":194,"id":22,"level":72,"tagName":195},"wp-block-heading","Quite the metaphor for the opportunity that came our way when industry heavy \u003Cspan class=\"red serif\">Microsoft acquired Activision Blizzard\u003C/span> for a cool $70 billion.","h3",{"blockName":100,"attrs":197,"innerHtml":198,"innerBlocks":199},{"id":22,"tagName":96,"verticalAlignment":187},"\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art-1024x576.jpg\" alt=\"\" class=\"wp-image-2315\">\u003C/figure>\n",[200],{"blockName":105,"attrs":201,"innerHtml":203,"embed":204},{"alt":50,"caption":22,"href":22,"id":22,"isDecorative":90,"linkClass":22,"linkDestination":107,"linkTarget":22,"rel":22,"sizeSlug":108,"tagName":109,"title":22,"url":202},"https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art-1024x576.jpg","\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art-1024x576.jpg\" alt=\"\" class=\"wp-image-2315\">",{"id":205,"src":206,"width":168,"height":169,"alt":50,"caption":50,"title":207,"description":50,"mimeType":118,"html":208,"srcset":209,"sizes":210,"meta":211,"acf":239},2315,"https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art.jpg","BLOPS-key-art","\u003Cimg width=\"1280\" height=\"720\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art-375x211.jpg 375w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" />","https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/BLOPS-key-art-375x211.jpg 375w","(max-width: 1280px) 100vw, 1280px",{"width":168,"height":169,"file":212,"filesize":213,"sizes":214,"imageMeta":237},"2025/05/BLOPS-key-art.jpg",432477,{"medium":215,"large":218,"thumbnail":221,"mediumLarge":224,"postThumbnail":227,"socialPreview":230,"smallPreview":233,"mediumPreview":236},{"file":216,"width":128,"height":129,"mimeType":118,"filesize":217},"BLOPS-key-art-300x169.jpg",19132,{"file":219,"width":133,"height":134,"mimeType":118,"filesize":220},"BLOPS-key-art-1024x576.jpg",122151,{"file":222,"width":138,"height":138,"mimeType":118,"filesize":223},"BLOPS-key-art-150x150.jpg",11215,{"file":225,"width":142,"height":143,"mimeType":118,"filesize":226},"BLOPS-key-art-768x432.jpg",76763,{"file":228,"width":152,"height":153,"mimeType":118,"filesize":229},"BLOPS-key-art-960x540.jpg",110519,{"file":231,"width":157,"height":158,"mimeType":118,"filesize":232},"BLOPS-key-art-1200x630.jpg",152059,{"file":234,"width":162,"height":163,"mimeType":118,"filesize":235},"BLOPS-key-art-375x211.jpg",25736,{"file":228,"width":152,"height":153,"mimeType":118,"filesize":229},{"aperture":55,"credit":50,"camera":50,"caption":50,"createdTimestamp":55,"copyright":50,"focalLength":55,"iso":55,"shutterSpeed":55,"title":50,"orientation":55,"keywords":238},[],{"primaryColor":240,"blurhash":241},"#1c1f1c","U6B:B00E^#]|wGIuE1-T0V^ZD=S{0V~8R-9c",{"blockName":93,"attrs":243,"innerHtml":244,"innerBlocks":245},{"id":22,"isStackedOnMobile":95,"tagName":96},"\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-1024x576.png\" alt=\"\" class=\"wp-image-1342\">\u003C/figure>\n\u003C/div>\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch3 class=\"wp-block-heading\">Our gut told us a history-making deal deserved a record-breaking campaign for their number one moneymaker, Call of Duty. No pressure, right?\u003C/h3>\n\u003C/div>\n",[246,299],{"blockName":100,"attrs":247,"innerHtml":248,"innerBlocks":249},{"id":22,"tagName":96,"verticalAlignment":187},"\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-1024x576.png\" alt=\"\" class=\"wp-image-1342\">\u003C/figure>\n\u003C/div>",[250],{"blockName":105,"attrs":251,"innerHtml":253,"embed":254},{"align":187,"alt":50,"caption":22,"href":22,"id":22,"isDecorative":90,"linkClass":22,"linkDestination":107,"linkTarget":22,"rel":22,"sizeSlug":108,"tagName":109,"title":22,"url":252},"https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-1024x576.png","\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-1024x576.png\" alt=\"\" class=\"wp-image-1342\">\u003C/figure>\n",{"id":255,"src":256,"width":115,"height":116,"alt":50,"caption":50,"title":257,"description":50,"mimeType":118,"html":258,"srcset":259,"sizes":121,"meta":260,"acf":295},1342,"https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB.png","CRBLAU_GUNGRAB","\u003Cimg width=\"1920\" height=\"1080\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB.png 1920w, https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-300x169.png 300w, https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-1024x576.png 1024w, https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-768x432.png 768w, https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-1536x864.png 1536w, https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-960x540.png 960w, https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-375x211.png 375w, https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-1280x720.png 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />","https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB.png 1920w, https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-300x169.png 300w, https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-1024x576.png 1024w, https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-768x432.png 768w, https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-1536x864.png 1536w, https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-960x540.png 960w, https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-375x211.png 375w, https://api.freeanimal.com/wp-content/uploads/2025/02/CRBLAU_GUNGRAB-1280x720.png 1280w",{"width":115,"height":116,"file":261,"filesize":262,"sizes":263,"imageMeta":293},"2025/02/CRBLAU_GUNGRAB.png",500804,{"medium":264,"large":268,"thumbnail":271,"mediumLarge":274,"1536X1536":277,"postThumbnail":280,"socialPreview":283,"smallPreview":286,"mediumPreview":289,"largePreview":290},{"file":265,"width":128,"height":129,"mimeType":266,"filesize":267},"CRBLAU_GUNGRAB-300x169.png","image/png",12458,{"file":269,"width":133,"height":134,"mimeType":266,"filesize":270},"CRBLAU_GUNGRAB-1024x576.png",88478,{"file":272,"width":138,"height":138,"mimeType":266,"filesize":273},"CRBLAU_GUNGRAB-150x150.png",7031,{"file":275,"width":142,"height":143,"mimeType":266,"filesize":276},"CRBLAU_GUNGRAB-768x432.png",55813,{"file":278,"width":147,"height":148,"mimeType":266,"filesize":279},"CRBLAU_GUNGRAB-1536x864.png",170203,{"file":281,"width":152,"height":153,"mimeType":266,"filesize":282},"CRBLAU_GUNGRAB-960x540.png",79695,{"file":284,"width":157,"height":158,"mimeType":266,"filesize":285},"CRBLAU_GUNGRAB-1200x630.png",110492,{"file":287,"width":162,"height":163,"mimeType":266,"filesize":288},"CRBLAU_GUNGRAB-375x211.png",17733,{"file":281,"width":152,"height":153,"mimeType":266,"filesize":282},{"file":291,"width":168,"height":169,"mimeType":266,"filesize":292},"CRBLAU_GUNGRAB-1280x720.png",126368,{"aperture":55,"credit":50,"camera":50,"caption":50,"createdTimestamp":55,"copyright":50,"focalLength":55,"iso":55,"shutterSpeed":55,"title":50,"orientation":55,"keywords":294},[],{"primaryColor":296,"blurhash":297,"videoUrl":298,"focalPointX":50,"focalPointY":50},"#040404","U67w?1_34nof-;-;xuWB00WB~qt7M{WBofxu","https://player.vimeo.com/progressive_redirect/playback/1060716797/rendition/1080p/file.mp4?loc=external&signature=997e193e56509db0ad00b51f52b61591f6f5fcf44441b2cdd8a9c5d2d1410b5e&user_id=199478909",{"blockName":100,"attrs":300,"innerHtml":301,"innerBlocks":302},{"id":22,"tagName":96,"verticalAlignment":187},"\n\u003Ch3 class=\"wp-block-heading\">Our gut told us a history-making deal deserved a record-breaking campaign for their number one moneymaker, Call of Duty. No pressure, right?\u003C/h3>\n",[303],{"blockName":191,"attrs":304,"innerHtml":305},{"className":193,"content":305,"id":22,"level":72,"tagName":195},"Our gut told us a history-making deal deserved a record-breaking campaign for their number one moneymaker, Call of Duty. No pressure, right?",{"blockName":178,"attrs":307,"innerHtml":50},{"height":308,"id":22,"tagName":96},"5px",{"blockName":310,"attrs":311,"innerHtml":50},"core/separator",{"id":22,"opacity":312,"tagName":313},"alpha-channel","hr",{"blockName":178,"attrs":315,"innerHtml":50},{"height":316,"id":22,"tagName":96},"15px",{"blockName":93,"attrs":318,"innerHtml":319,"innerBlocks":320},{"id":22,"isStackedOnMobile":95,"tagName":96},"\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Ch3 class=\"wp-block-heading\">To introduce Black Ops 6 to the world, \u003Cspan class=\"red serif\">we embraced the darkness.\u003C/span> Our gameplay-forward campaign centered around our subterfuge-focused creative platform of \u003Cspan class=\"red serif\">The Truth Lies\u003C/span>\u003Cspan class=\"red serif\">.\u003C/span>\u003C/h3>\n\n\n\n\u003Cdiv style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C/div>\n\u003C/div>\n",[321],{"blockName":100,"attrs":322,"innerHtml":323,"innerBlocks":324},{"id":22,"tagName":96},"\n\n\n\u003Ch3 class=\"wp-block-heading\">To introduce Black Ops 6 to the world, \u003Cspan class=\"red serif\">we embraced the darkness.\u003C/span> Our gameplay-forward campaign centered around our subterfuge-focused creative platform of \u003Cspan class=\"red serif\">The Truth Lies\u003C/span>\u003Cspan class=\"red serif\">.\u003C/span>\u003C/h3>\n\n\n\n\u003Cdiv style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C/div>\n",[325,335,338],{"blockName":326,"attrs":327,"innerHtml":50,"acf":334},"acf/icon-heading",{"align":50,"data":328,"mode":333,"name":326},{"icon":329,"iconColor":330,"iconSize":331,"heading":332},"Crosshair","Accent Grey","Default","The Truth 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class=\"wp-block-heading\">We also developed a black-on-black visual aesthetic for use throughout the campaign called \u003Cspan class=\"red serif\">Black Metal.\u003C/span>\u003C/h3>\n\u003C/div>\n",[431],{"blockName":100,"attrs":432,"innerHtml":433,"innerBlocks":434},{"id":22,"tagName":96},"\n\n\n\u003Ch3 class=\"wp-block-heading\">We also developed a black-on-black visual aesthetic for use throughout the campaign called \u003Cspan class=\"red serif\">Black Metal.\u003C/span>\u003C/h3>\n",[435,440],{"blockName":326,"attrs":436,"innerHtml":50,"acf":439},{"align":50,"data":437,"mode":333,"name":326},{"icon":329,"iconColor":330,"iconSize":331,"heading":438},"Black Metal",{"icon":329,"iconColor":330,"iconSize":331,"heading":438},{"blockName":191,"attrs":441,"innerHtml":442},{"content":442,"id":22,"level":72,"tagName":195},"We also developed a black-on-black visual aesthetic for use throughout the campaign called \u003Cspan class=\"red serif\">Black 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src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/BO6_CAMPAIGN_STATS_03-1024x336.jpg\" alt=\"\" class=\"wp-image-2422\">\u003C/figure>\n\u003C/div>\n",[744],{"blockName":100,"attrs":745,"innerHtml":746,"innerBlocks":747},{"id":22,"tagName":96},"\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Ch3 class=\"wp-block-heading\">The outcome was historic for Activision, Microsoft, and our team.\u003C/h3>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/01/BEST-COD-1024x576.jpg\" alt=\"\" class=\"wp-image-1110\">\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C/div>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/BO6_CAMPAIGN_STATS_03-1024x336.jpg\" alt=\"\" class=\"wp-image-2422\">\u003C/figure>\n",[748,832,834],{"blockName":93,"attrs":749,"innerHtml":750,"innerBlocks":751},{"id":22,"isStackedOnMobile":95,"tagName":96},"\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Ch3 class=\"wp-block-heading\">The outcome was historic for Activision, Microsoft, and our team.\u003C/h3>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2025/01/BEST-COD-1024x576.jpg\" alt=\"\" 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class=\"wp-block-heading\">Here’s a haiku about our proprietary, award-winning animation and capture process:\u003Cbr>\u003Cbr>\u003Cspan class=\"red serif\">Team forged by steel, snacks\u003Cbr>Smashed PCs, cry, laugh, repeat\u003Cbr>Visual Magic\u003C/span>\u003C/h3>\n",[1018,1023],{"blockName":326,"attrs":1019,"innerHtml":50,"acf":1022},{"align":50,"data":1020,"mode":333,"name":326},{"icon":329,"heading":1021},"TL;DR",{"icon":329,"heading":1021},{"blockName":191,"attrs":1024,"innerHtml":1025},{"className":193,"content":1025,"id":22,"level":72,"tagName":195},"Here’s a haiku about our proprietary, award-winning animation and capture process:\u003Cbr>\u003Cbr>\u003Cspan class=\"red serif\">Team forged by steel, snacks\u003Cbr>Smashed PCs, cry, laugh, repeat\u003Cbr>Visual Magic\u003C/span>",{"blockName":93,"attrs":1027,"innerHtml":1028,"innerBlocks":1029},{"id":22,"isStackedOnMobile":95,"tagName":96},"\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" 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alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/03/CRB_LOOP_THUMBNAIL.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/03/CRB_LOOP_THUMBNAIL-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/03/CRB_LOOP_THUMBNAIL-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/03/CRB_LOOP_THUMBNAIL-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/03/CRB_LOOP_THUMBNAIL-1536x864.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/03/CRB_LOOP_THUMBNAIL-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/03/CRB_LOOP_THUMBNAIL-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/03/CRB_LOOP_THUMBNAIL-1280x720.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />","https://api.freeanimal.com/wp-content/uploads/2025/03/CRB_LOOP_THUMBNAIL.jpg 1920w, 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Ring","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/elden_erd_queen-1024x576.jpg\" alt=\"\" class=\"wp-image-2680\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/elden_erd_queen-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/elden_erd_queen-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/elden_erd_queen-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/elden_erd_queen-1536x864.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/05/elden_erd_queen-2048x1152.jpg 2048w, https://api.freeanimal.com/wp-content/uploads/2025/05/elden_erd_queen-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/elden_erd_queen-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/elden_erd_queen-1280x720.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/elden_erd_queen-1920x1080.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2025/05/elden_erd_queen-2560x1440.jpg 2560w, https://api.freeanimal.com/wp-content/uploads/2025/05/elden_erd_queen.jpg 3840w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch3 class=\"wp-block-heading\">A partnership forged in fire, we’ve had the incredible honor of being FromSoftware’s creative partner for their biggest moments over the past six years. Whether working alongside Activision or Bandai Namco, one thing has remained constant: \u003Cspan class=\"red serif medium\">FromSoftware trusts us to help bring their vision to the world.\u003C/span>\u003C/h3>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"/>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Ch3 class=\"wp-block-heading\">Our globe-spanning collaboration with Miyazaki-san and FromSoft began with our work on Sekiro: Shadows Die Twice. That was a challenging but utterly epic experience for all involved\u003Cstrong>,\u003C/strong> and planted the seeds for us to work on what would ultimately grow into Elden Ring (and then on to Armored Core and other titles).\u003C/h3>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/Sekiro_101_Loop-819x1024.jpg\" alt=\"\" class=\"wp-image-2716\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/Sekiro_101_Loop-819x1024.jpg 819w, https://api.freeanimal.com/wp-content/uploads/2025/05/Sekiro_101_Loop-240x300.jpg 240w, https://api.freeanimal.com/wp-content/uploads/2025/05/Sekiro_101_Loop-768x960.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/Sekiro_101_Loop-432x540.jpg 432w, https://api.freeanimal.com/wp-content/uploads/2025/05/Sekiro_101_Loop-375x469.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/Sekiro_101_Loop-960x1200.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/Sekiro_101_Loop.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" />\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"/>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Ch3 class=\"wp-block-heading\">A crowning achievement in our partnership has been our video campaign for Elden Ring, including being entrusted with \u003Cspan class=\"red serif\">the moment fans had waited years for.\u003C/span> The official gameplay reveal. And then we kept going: launch films, expansion reveals, character trailers, and more.\u003C/h3>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">\u003Cbr>\u003C/p>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"1\"  src=\"https://player.vimeo.com/video/823510156?dnt=1&app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\">\u003C/iframe>\n\u003C/div>\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">\u003C/p>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch3 class=\"wp-block-heading\">Every beat mattered, every second counted. Our goal? To match the majesty and mystery of a game that redefined open-world storytelling.\u003C/h3>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cp class=\"wp-block-paragraph\">\u003C/p>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https://api.freeanimal.com/wp-content/uploads/2025/05/Elden_erd_the-shot_loop-1024x576.jpg\" alt=\"\" class=\"wp-image-2719\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2025/05/Elden_erd_the-shot_loop-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2025/05/Elden_erd_the-shot_loop-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2025/05/Elden_erd_the-shot_loop-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2025/05/Elden_erd_the-shot_loop-1536x864.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2025/05/Elden_erd_the-shot_loop-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2025/05/Elden_erd_the-shot_loop-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2025/05/Elden_erd_the-shot_loop-1280x720.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2025/05/Elden_erd_the-shot_loop.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"/>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"327\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/09/elden-ring_Stats-1024x327.jpg\" alt=\"\" class=\"wp-image-6148\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2026/09/elden-ring_Stats-1024x327.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2026/09/elden-ring_Stats-300x96.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2026/09/elden-ring_Stats-768x245.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2026/09/elden-ring_Stats-1536x491.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2026/09/elden-ring_Stats-2048x654.jpg 2048w, https://api.freeanimal.com/wp-content/uploads/2026/09/elden-ring_Stats-960x307.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2026/09/elden-ring_Stats-375x120.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2026/09/elden-ring_Stats-1280x409.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2026/09/elden-ring_Stats-1920x613.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2026/09/elden-ring_Stats-2560x818.jpg 2560w, https://api.freeanimal.com/wp-content/uploads/2026/09/elden-ring_Stats.jpg 3240w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"/>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch3 class=\"wp-block-heading\">As the Lands Between continue to shift and expand, so too does our partnership with FromSoftware. 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