Let's get medieval.
For Kingdom Come: Deliverance II, PLAION and Warhorse Studios challenged us to take the cult hit mainstream with a social-first launch campaign.
This meant engaging two very different groups at once: long-time fans expected bulletproof historical accuracy, and newcomers needed a reason to care about a medieval RPG with no magic, dragons, or fantasy tropes. To win both, we couldn't rely on gameplay, but had to make the 15th century feel alive.
Our campaign anchored around a simple invitation: live a life medieval. Championing the game’s pillars with sharp humor and unapologetically nerdy detail, each piece of content was crafted to satisfy the purists and convert the curious.
Bridging 600 years is tough, but we realized that 15th century medieval chaos looks surprisingly like modern internet culture. We built an integrated, multi-touch social campaign designed to reframe historical realism through a modern-day digital lens. By translating medieval tropes into current social formats, we turned hardcore history into viral social content.
To hook casual scrollers and die-hard purists alike, we treated medieval life not as a dry history lesson, but as the ultimate relatable content. From 15th century print ads that understand the value of a cold one after a hard day's toil to character vignettes treated more as modern fit-flexes, we paired authentic medieval struggles with quirky modern humor to prove people haven't changed all that much in 600 years.
They Said What?
Chicken Slayer
Rabbit Ikea
How to Win Friends...
Knightly Arts
To showcase Warhorse’s richly crafted Collector’s Edition, we built a cinematic trailer that spotlighted the details - without losing the grit.
Across a full suite of bespoke video and static assets, we leaned into the game’s eccentric charm to spark continuous community engagement. From laugh-out-loud shorts to moodier, detail-obsessed beats like the Collector’s Edition trailer, each touchpoint was built to bridge the gap between the game world and the modern one, driving massive social conversation that helped drive first month sales five times higher than the original's. Turns out relatable medieval chaos performs pretty well.
