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class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Ch3 class=\"wp-block-heading\">The campaign kicked off with a high-impact trailer featuring gameplay setpieces, new specializations, and a slick VO to hook in lapsed and curious players alike.\u003C/h3>\n\u003C/div>\n",[335],{"blockName":174,"attrs":336,"innerHtml":337,"innerBlocks":338},{"id":22,"tagName":170,"verticalAlignment":332},"\n\n\n\u003Ch3 class=\"wp-block-heading\">The campaign kicked off with a high-impact trailer featuring gameplay setpieces, new specializations, and a slick VO to hook in lapsed and curious players alike.\u003C/h3>\n",[339,345],{"blockName":265,"attrs":340,"innerHtml":50,"acf":344},{"align":50,"data":341,"mode":270,"name":265},{"icon":342,"heading":343},"Fourbars","Announce",{"icon":342,"heading":343},{"blockName":179,"attrs":346,"innerHtml":347},{"content":347,"id":22,"level":72,"tagName":182},"The campaign kicked off with a high-impact trailer 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class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2026/09/TheFinals_Academy_Loop_Thumbnail-1024x901.jpg\" alt=\"\" class=\"wp-image-6080\">\u003C/figure>\n\u003C/div>\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch2 class=\"wp-block-heading\">The Finals Academy\u003C/h2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">Built to help players of all skill levels level up. 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class=\"wp-block-heading\">The Finals Academy\u003C/h2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">Built to help players of all skill levels level up. 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size-medium\">\u003Cimg data-id=\"4415\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/07/TheFinals_101_4-169x300.jpg\" alt=\"\" class=\"wp-image-4415\">\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-medium\">\u003Cimg data-id=\"6082\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/09/TheFinals_101_Loop1_Thumbnail-169x300.jpg\" alt=\"\" class=\"wp-image-6082\">\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-medium\">\u003Cimg data-id=\"4412\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/07/TheFinals_101_1-169x300.jpg\" alt=\"\" class=\"wp-image-4412\">\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-medium\">\u003Cimg data-id=\"6084\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/09/TheFinals_101_Loop3_Thumbnail-168x300.jpg\" alt=\"\" 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class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\nhttps://www.youtube.com/watch?v=vLbYr2wct8A\n\u003C/div>\u003C/figure>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg src=\"https://api.freeanimal.com/wp-content/uploads/2026/07/THEFINALS_Influencer_Graphic_updated-1024x267.jpg\" alt=\"\" class=\"wp-image-4564\" style=\"width:660px;height:auto\">\u003C/figure>\n\u003C/div>\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch2 class=\"wp-block-heading has-text-align-left\">Influencer Activations\u003C/h2>\n\n\n\n\u003Ch3 class=\"wp-block-heading has-text-align-left\">We worked with streamers and creators to 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of Thrones: Legends","\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GameOfThrones_LaunchLoop_Thumb.jpg\" alt=\"\" class=\"wp-image-4755\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GameOfThrones_LaunchLoop_Thumb.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2026/08/GameOfThrones_LaunchLoop_Thumb-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2026/08/GameOfThrones_LaunchLoop_Thumb-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2026/08/GameOfThrones_LaunchLoop_Thumb-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2026/08/GameOfThrones_LaunchLoop_Thumb-1536x864.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2026/08/GameOfThrones_LaunchLoop_Thumb-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2026/08/GameOfThrones_LaunchLoop_Thumb-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2026/08/GameOfThrones_LaunchLoop_Thumb-1280x720.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003C/figure>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch3 class=\"wp-block-heading\">To support the global launch of Game of Thrones: Legends, Zynga partnered with us to develop a scalable creative campaign that would introduce the mobile RPG to both dedicated fans of the HBO franchise and a broader mobile gaming audience. \u003Cbr>\u003Cbr>The challenge? Showcase the game’s rich storytelling, official license, and strategic gameplay,\u003Cspan class=\"red serif\"> while clearly differentiating it from traditional match-three puzzle games.\u003C/span>\u003C/h3>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_Keyart-1024x538.jpg\" alt=\"\" class=\"wp-image-4748\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_Keyart-1024x538.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_Keyart-300x158.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_Keyart-768x403.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_Keyart-960x504.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_Keyart-375x197.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_Keyart.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">Drawing inspiration from the iconic visual language of Game of Thrones and House of the Dragon, we developed a creative platform rooted in authentic franchise lore, combining motion graphics, animation and character-driven storytelling to reinforce the game’s cinematic credentials. \u003Cbr>\u003Cbr>Then, over an initial six-month campaign, we produced 141 creative assets spanning pre-registration and launch trailers, live-action, social content, and always-on marketing, \u003Cspan class=\"red serif\">establishing a narrative that positioned players as the defenders of Westeros.\u003C/span>\u003C/h3>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C/div>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"/>\n\n\n\n\u003Cdiv style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Ch3 class=\"wp-block-heading\">It was important to quickly establish the narrative concept that the title exists outside of the story the TV show is set around. We created a prophecy, harnessing the likenesses and voices of cast from the show, and coupled it with a sophisticated motion graphics package representing the matchable gems to demonstrate the gameplay promise while teasing the game’s cinematic storytelling.\u003Cbr>\u003Cbr>\u003C/h3>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"1\"  src=\"https://player.vimeo.com/video/1214738447?dnt=1&app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\">\u003C/iframe>\n\u003C/div>\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C/div>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"/>\n\n\n\n\u003Cdiv style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/07/GameOfThrones_TowerActivation-819x1024.jpg\" alt=\"\" class=\"wp-image-4662\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2026/07/GameOfThrones_TowerActivation-819x1024.jpg 819w, https://api.freeanimal.com/wp-content/uploads/2026/07/GameOfThrones_TowerActivation-240x300.jpg 240w, https://api.freeanimal.com/wp-content/uploads/2026/07/GameOfThrones_TowerActivation-768x960.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2026/07/GameOfThrones_TowerActivation-1229x1536.jpg 1229w, https://api.freeanimal.com/wp-content/uploads/2026/07/GameOfThrones_TowerActivation-432x540.jpg 432w, https://api.freeanimal.com/wp-content/uploads/2026/07/GameOfThrones_TowerActivation-375x469.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2026/07/GameOfThrones_TowerActivation-960x1200.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2026/07/GameOfThrones_TowerActivation-1280x1600.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2026/07/GameOfThrones_TowerActivation.jpg 1638w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" />\u003C/figure>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">When HBO took over New York landmarks to promote The House of the Dragon (see awesome inflatable dragon above), Zynga approached us with an exciting opportunity to create an activation at the top of the Empire State Building. We had just 4 weeks to ideate, develop, and execute the activation.\u003C/h3>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch2 class=\"wp-block-heading\">The Space\u003C/h2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">Our goal was to engage the Empire State’s 10,000 daily visitors by creating an immersive and highly shareable experience. \u003Cbr>\u003Cbr> We transformed the space with character portraits, thematic backdrops, floor vinyls, and banners to create a cohesive and visually compelling environment.  \u003C/h3>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1153\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image3.jpg\" alt=\"\" class=\"wp-image-4698\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image3.jpg 2048w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image3-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image3-1024x577.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image3-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image3-1536x865.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image3-960x540.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image3-375x211.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image3-1280x721.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image3-1920x1081.jpg 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" />\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-5 is-cropped wp-block-gallery-13 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1017\" height=\"1024\" data-id=\"4707\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image13-1017x1024.jpg\" alt=\"\" class=\"wp-image-4707\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image13-1017x1024.jpg 1017w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image13-298x300.jpg 298w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image13-150x150.jpg 150w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image13-768x774.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image13-1525x1536.jpg 1525w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image13-536x540.jpg 536w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image13-375x378.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image13-960x967.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image13-1280x1289.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image13-1920x1934.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image13.jpg 2033w\" sizes=\"auto, (max-width: 1017px) 100vw, 1017px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"4702\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image6-768x1024.jpg\" alt=\"\" class=\"wp-image-4702\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image6-768x1024.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image6-225x300.jpg 225w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image6-1152x1536.jpg 1152w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image6-405x540.jpg 405w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image6-375x500.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image6-960x1280.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image6-1280x1707.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image6.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"768\" data-id=\"4735\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Gif1.gif\" alt=\"\" class=\"wp-image-4735\"/>\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"1024\" data-id=\"4700\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image2-577x1024.png\" alt=\"\" class=\"wp-image-4700\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image2-577x1024.png 577w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image2-169x300.png 169w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image2-768x1364.png 768w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image2-865x1536.png 865w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image2-304x540.png 304w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image2-375x666.png 375w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image2-960x1705.png 960w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image2.png 1153w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"4705\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image9-768x1024.jpg\" alt=\"\" class=\"wp-image-4705\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image9-768x1024.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image9-225x300.jpg 225w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image9-1152x1536.jpg 1152w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image9-405x540.jpg 405w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image9-375x500.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image9-960x1280.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image9-1280x1707.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Image9.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" />\u003C/figure>\n\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Ch2 class=\"wp-block-heading\">The Glambot\u003C/h2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\">The personalized glambot experience was designed to encourage organic social media activity. By posting their glambot videos with designated hashtags, visitors not only interacted with the brand \u003Cspan class=\"red serif\">but also entered a contest to become a character in the game,\u003C/span> creating a deep connection between the audience and the game.\u003Cbr>\u003C/h3>\n\n\n\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-14 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"768\" data-id=\"4729\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Glambot2.gif\" alt=\"\" class=\"wp-image-4729\"/>\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"4727\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Glambot1-768x1024.jpg\" alt=\"\" class=\"wp-image-4727\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Glambot1-768x1024.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Glambot1-225x300.jpg 225w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Glambot1-1152x1536.jpg 1152w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Glambot1-405x540.jpg 405w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Glambot1-375x500.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Glambot1-960x1280.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Glambot1-1280x1707.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_EmpireState_Glambot1.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" />\u003C/figure>\n\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C/div>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"/>\n\n\n\n\u003Cdiv style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Ch3 class=\"wp-block-heading\">When Zynga briefed us on Game of Thrones: Legends, the game had exactly zero presence on TikTok. Our mission? \u003Cspan class=\"red serif\">Build a loyal digital kingdom of fans from scratch without getting executed in the process.\u003C/span> After collaborating on competitive audits and aligning on target player personas, we launched a social blitz designed to lay siege to social feeds over several months.\u003C/h3>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\u003Ch3 class=\"wp-block-heading\">We rolled out  5+ assets per week across 9 distinct micro-campaigns, keeping Westeros constantly active on our audience’s feeds. To prevent fatigue, we ran A/B tests and introduced new formats to keep casual scrollers on their toes. And by continuously using real-time performance data to tweak our creative angles, we turned a blank slate into \u003Cspan class=\"red serif\">a thriving social presence worthy of the Iron Throne.\u003C/span>\u003C/h3>\n\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\u003Cfigure class=\"wp-block-embed alignleft is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"1\"  src=\"https://player.vimeo.com/video/1215940430?dnt=1&app_id=122963\" width=\"422\" height=\"750\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\">\u003C/iframe>\n\u003C/div>\u003C/figure>\n\u003C/div>\n\u003C/div>\n\n\n\n\u003Cdiv style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C/div>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"/>\n\n\n\n\u003Cdiv style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\">\u003C/div>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n\n\n\u003Ch3 class=\"wp-block-heading\">To launch Zynga’s mobile puzzle RPG, we delivered the title’s tantalizing USP, the ability to summon characters from across the Game of Thrones and House of the Dragons universe to fight for your house, with cinematic authenticity. \u003Cbr>\u003Cbr>Partnering with Kit Harington, we played with the star’s on and off-screen personas: \u003Cspan class=\"red serif\">the brooding hero and the actor who can’t escape his most famous role.\u003C/span> \u003Cbr>\u003Cbr>Working closely with the publisher, Licensor, and talent, from script to delivery, the trailer balanced dramatic emotion with referential charm, \u003Cspan class=\"red serif\">welcoming Kit back to the GoT universe to thrill fans and drive mass awareness.\u003C/span>\u003C/h3>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"1\"  src=\"https://player.vimeo.com/video/1214443384?dnt=1&app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\">\u003C/iframe>\n\u003C/div>\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-15 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"4743\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_LiveAction_Image1-1024x682.jpg\" alt=\"\" class=\"wp-image-4743\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_LiveAction_Image1-1024x682.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_LiveAction_Image1-300x200.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_LiveAction_Image1-768x511.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_LiveAction_Image1-1536x1022.jpg 1536w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_LiveAction_Image1-811x540.jpg 811w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_LiveAction_Image1-375x250.jpg 375w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_LiveAction_Image1-960x639.jpg 960w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_LiveAction_Image1-1280x852.jpg 1280w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_LiveAction_Image1-1920x1278.jpg 1920w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_LiveAction_Image1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" />\u003C/figure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"4741\" src=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_LiveAction_Image5-1024x576.jpg\" alt=\"\" class=\"wp-image-4741\" srcset=\"https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_LiveAction_Image5-1024x576.jpg 1024w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_LiveAction_Image5-300x169.jpg 300w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_LiveAction_Image5-768x432.jpg 768w, https://api.freeanimal.com/wp-content/uploads/2026/08/GOT_LiveAction_Image5-1536x864.jpg 1536w, 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