Falling for because of you.
From the very first E3 trailer to the most recent releases, concept art to modeling, animation to lighting, VFX to costume design – we've been the go-to creative agency for the Fall Guys campaign over many years. From huge, full-length season-end trailers to shorter IP crossovers, we've kept innovating with every brief.
We've provided a full-service solution: scripting and ideation, rigging, animation, concept art, modeling, environments, lighting, VFX, grade, compositing, and audio. To keep our work as efficient as possible, our bulletproof CG pipeline spans from previs through color, by harnessing the power of Maya and Redshift to create premium marketing assets as beautiful as they are fun. All of this results in an extremely recognizable and beloved style, boosted with high visual fidelity.
A lot of work is also put into early character development and it's been a point of pride to watch the response online as people connected to characters and side-storylines that otherwise wouldn't have existed.
When registration and retention slumped post-pandemic, we created a stand-out CGI trailer to drive pre-registrations. The resulting trailer pushed community milestones to maximum capacity well before the launch date, culminating in an immediate log-in rush after it went live, with 20 million players 48h after launch, and 50 million players 2 weeks post-launch.
Subsequently, we've delivered a series of 30+ cross-over trailers with top-tier gaming brands such as TMNT, Final Fantasy XIV, Street Fighter, and Spiderman, and globally recognized non-gaming IP such as Disney and Nickelodeon.
In the majority of cases when working with Fall Guys, CG was the best solution to maintain the high quality level we set. However, this often came with long render times which meant quick iteration was difficult. To tackle this challenge, the team developed an extremely efficient Unreal pipeline in parallel.
We finally made the move to Unreal for the Spiderman x Fall Guys crossover trailer, and thanks to the talent of our cinematics team, the results were indistinguishable to the CG we had previously used.
With each trailer more crazy, colorful, and creative than the last, the Fall Guys trailer team continues to push the limits at every opportunity, bringing "The Greatest Show on Earth" to life.
Oh and did we mention that in 2024, our team's work for Fall Guys won the global title for Best Integrated Partnership Campaign at the Global Entertainment Awards?
