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Our partnership with Red Barrels began early, making us a creative collaborator throughout the entire marketing journey of The Outlast Trials. Beyond producing the campaign trailer for the game, we helped define its identity through naming, branding, key art, and cinematics.
From the CG Reveal Teaser to the Launch Trailer, we crafted a cohesive campaign that evolved alongside the game's development. We also created the game's opening cinematic, produced bespoke in-engine sequences in Unreal Engine with custom motion capture, and mixed them seamlessly with gameplay capture to deliver a consistent visual language across every marketing beat.
Creating the identity for The Outlast Trials meant establishing it as a new chapter in the franchise rather than positioning it as Outlast III.
The visual identity followed the same philosophy. The logo maintained continuity with the franchise while evolving it for this new era, and the key art centered on the game's defining feature: surviving horrific experiments together. Built around the iconic dark green glow of the night-vision camera, the artwork emphasized both vulnerability and cooperation, establishing a recognizable visual signature that carried across the campaign.
When production began, very little of the game existed in a presentable state. Rather than waiting for gameplay, we created an original cinematic concept that introduced the game's premise through a brutal medical experiment.
The teaser depicts doctors forcibly drilling the night-vision goggles onto a test subject, establishing the psychological horror and loss of humanity at the heart of the experience. The trailer concludes with the first glimpse of the game's cooperative nature through an intense chase sequence, teasing that survival would no longer be a solitary experience.
Gameplay Reveal
The Gameplay Reveal introduced players to the frantic pace and brutality of The Outlast Trials. We built the edit around aggressive pacing, rapid cuts, and escalating tension, revealing mechanics through a relentless audiovisual rhythm that mirrored the chaos of the gameplay itself.
Rather than slowing down to explain systems, the trailer immersed viewers in the experience, showcasing cooperative survival, enemy encounters, gore, and psychological horror while maintaining the intensity expected from the franchise.
Overview Trailer
As development progressed, we shifted from emotion-driven marketing to education - explaining progression, customization, and the various "Trials" without sacrificing momentum.
The editorial approach balanced clarity with suspense, resulting in a trailer that was both informative and entertaining. The work earned a Clio Award for Editing.
Following launch, we continued to support The Outlast Trials through every major content update. For each new Prime Asset and seasonal release, we crafted bespoke cinematic trailers using Unreal Engine, combining custom motion capture, bespoke in-engine cinematics, and gameplay capture into seamless storytelling pieces.
This approach allowed us to create premium marketing assets that felt cinematic while remaining authentic to the game, helping establish a consistent visual identity throughout the game's live-service lifecycle.
